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Pay Per Click (Google Ads) Expert

Job Description

Pay Per Click (Google Ads) Expert

3-5 Years / 1 Opening / Indore

Skills

  • Proven experience as a PPC Manager or Digital Marketing Specialist
  • Experience in data analysis and reporting
  • Knowledge of digital marketing concepts
  • Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo, Adroll, Criteo) is preferred
  • Working knowledge of analytics tools (Google Analytics, Tableau, Web Trends etc.)
  • Understanding of HTML and Shopify is a plus
  • Proficient in MS Office (particularly Excel)
  • Excellent communication skills
  • Analytical thinking with strong math skills
  • Bachelor’s in Marketing, Digital Media or a related field; AdWords certification is a plus

Roles And Responsibilities

  • Implement Pay Per Click media strategies for clients.
  • Handle, review, and perform daily account responsibilities associated with different platforms for a variety of clients.
  • Search results and search performance across the major search channels. Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics;
  • Handle the creation of large keyword lists.
  • Provide creative copy suggestions and graphical ad templates.
  • Handle display network placement lists on Google Ads and through other contextual advertising platforms.
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
  • Direct and handle new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
  • Direct, handle, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
  • Keep pace with search engine and PPC industry trends and developments.
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals.
  • Monitor and evaluate
  • Communication to team and management on project development, timelines, and results
  • Work closely with the other team members to meet client goals.

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